Our Reference Guide Series - "The Internet - No Place for Dummies"

A Complete Guide To Web Marketing and Creating an Online Business

Our first reference guide in “The Internet – No Place For Dummies” series covers the essential steps any business owner needs to take to build a profitable business online. This is a must-read for anyone looking to start or expand their online business. It deals with many of the often overlooked yet critical steps to getting your business built on a solid foundation. The author goes into detail about market research, designing an effective selling website, eCommerce, Search Engine Optimization techniques, selling on eBay, using Social media websites and much more.

This isn't pitched in the typical style which seems to appeal to many people getting involved with the Internet - 'get rich quick'. There are very few successful marketers who've made millions by taking shortcuts and circumventing common sense and sound, logical business practices. So if you're a potential fly-by-night looking for a get rich quick guide, this really isn't for you. But if you're serious, and you think the Internet might be a way of unshackling you from a 9-5 job......

A must have for any serious Internet Marketer!

Author Notes - This book was written based on 14 years experience in the Industry. What industry exactly? - That's a good question! I started my website design and SEO business in 1999 and branched out with various websites selling products and other types of services. In that sense I suppose my official job title, if I had to have one, would be 'Internet Marketer'. But that isn't really how I see myself. Running an SEO and design business requires you to play the role of 'researcher'. You need to be constantly on top of what's happening within the industry in order to provide quality services to clients, and indeed to service my own projects and websites.

More recently I've moved into writing, producing guides and training courses so that other individuals can take something away from what I've learned.

In this book, it's a complete walk-through of the steps I took to start my online businesses. Coming from a business management background I've always seen the wisdom in building something up on a solid foundation, and that's really the most important lesson to be learned from this book. Sure, I get into web design, marketing, SEO, Facebook, eBay, Wordpress etc, in a specific way, but I start the reader off with some sound business basics which will no doubt help anyone who is serious about what they're doing.

CH

How I Made $14,000 in 48 hours By Publishing One Article, and You Can Too.

This reference guide describes a strategy I used in 1999 to earn over $14,000 from one syndicated article (adjusted slightly for inflation!). It’s the same strategy that I use to this day and has earned many $$Millions in sales since I put it into practice over 10 years ago. The guide also covers the differences between article directory marketing and article syndication.

If you’re new to article marketing and the concept of syndication then you absolutely need this guide! Article marketing costs nothing and can earn you a very significant passive income. This guide shows you how you can remove the dependance on Google with a genuine alternate traffic generation strategy - with a real-world working example.

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Author Notes: I talk about this a little in my first book in the series, 'The Internet - No Place for Dummies'. It's a very real experience, one which I maintain was the make or break point in my new career as a 'Internet Marketer'. It relates back to my first successful marketing effort which took place a few months after I started my business. I've refined the model over the years but it's still the main marketing strategy I use for my various successful ventures.

I start out by explaining how a simple article turned around my fortunes quite by chance, then I walk the reader through all of the steps needed to create a successful business around "Article Syndication". Most people who've been online for a while will claim to use article marketing as part of their strategy, but few will claim that it's been a huge success. The reason is that most people still do not understand the difference between article directory marketing and article syndication. Also, they don't know what to do with the visitors who come to their website. When I talk to people about landing pages and sales funnels I'm usually met with a blank expression, but it's critical to understand and employ these strategies for building your business via 'lists'.

Article Directory Marketing and Article Syndication

This reference guide will be a revelation for any web publisher – Absolutely anyone with a website, whether you choose to market using article directories or not, should read this book.

The author covers the issue of duplicate content and starts out by showing you how to protect your content from thieves – article content scrapers and automated content scrapers. Then we roll-up our sleeves and get into article marketing. You’ll come to understand the differences between submitting articles to article directories and submitting articles for ‘syndication’.

One strategy can earn you 5 figures for every article you write, where the other and the most commonly used approach will earn you pennies. Get ready to have your world turned upside down with this incredible exposé on the most widely used method of marketing a website. 

We explain what to do and what not to do – plus we provide a complete and proven step-by-step strategy for making profits from article marketing.

Warning – right now your content is being stolen from your website, ‘spun’ and re-published under another author’s name. Each time this happens your traffic is being leached away from your own website and the effectiveness of your own content is being diluted. Our Article Marketing reference guide shows you how to lock-down your own content and at the same time boost your Google rankings. This will be the best money you’ve ever spent online!

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Author Notes: The content in this book is somewhat similar to the content in my "$14,000 Article" book above. Except with this book I take the article marketing system to another level and explain the importance of having unique content. I also go into detail showing how people use 'robot scrapers' to steal your content and how you can be losing up to 90% of your traffic without even realizing it.

This book came from a feature I wrote for SPN, a very popular and well received article series which struck a chord with a lot of people.

So although there's some content which is similar to the book above, it's still a very important book to read if you're serious about Internet Marketing.

WordPress and Social Media Powered Content Distribution

This is another popular hands-on reference guide. No protracted theory, we get straight into the task of automating your content distribution via WordPress and the world of social media. We provide you with links to the actual plugins to use for automated distribution along with detailed configuration notes for each plugin. When you’ve finished with this guide you will be able to -

• Submit a blog post at your website (either through WordPress or a Smartphone)
• Have that post update static pages on your website with new content
• Have the post distributed automatically to Facebook, Twitter, My Space and dozens of other powerful social media websites
• Have the post update social bookmarking websites automatically, along with updating RSS syndication websites with all of your new content.
• Empower your SEO campaign with practically zero effort from you

Plus much more!

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Author Notes: This site is built primarily using Joomla, which is a great CMS platform for most websites. Nowadays I find myself using WordPress more and more for my own network of websites and also for my clients.

WordPress has a wide assortment of free plugins geared towards Internet Marketing. In this guide I take a few of those plugins and show you how to configure them easily to create a website which puts your content distribution practically on auto-pilot.

This is a great guide if you already use WordPress, and if you don't, check out my offer for a free WordPress website right here!

Ten Prosperity Plugins for Internet Marketing Success

We provide links to the 10 plugins for Wordpress which we deem essential for any Wordpress blog owner / marketer to have. These are free plugins from Wordpress.org, we show you how to install and configure them. They include plugins for Google SEO and a series of essential marketing plugins to put your content distribution on auto-pilot. Grab a copy today! (full review notes coming soon).  Note! This has similar content to the book above, but takes that content and expands on it. So you won't need to buy both.

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Author Notes: There's a lot you can do to change your fortunes with WordPress. Out of the box it's a fantastic blogging platform, but with some 'tweaking' it can be transformed into a powerful platform which will get you and your content noticed. Of course, in the WordPress world, tweaking doen't involve having to climb under the hood and start messing with things you know little about.

WordPress has a great system whereby features and functions can be added modularly via the use of 'plugins'. This guide gives you the ten most powerful plugins for your Wordpress website or blog and shows you how to install and configure them in a simple step-by-step format.

All of my WP installations come with these plugins, I highly recommend them to anyone using Wordpress.

CH

SEO For Website Owners and Bloggers

SEO can simply be a minefield for anyone with a website or blog. How you approach it can be a make or break determining factor in the success of your online venture.

In many cases, SEO can be as much about what not to do as what to do, getting on the wrong side of Google with a poorly constructed search engine optimization and marketing plan can see your efforts disappear in smoke overnight.

This book takes a practical look at SEO and explains in simple terms what the keyw strategies are and how to implement them. You don't need to spend $1000's with SEO companies if you arm yourself with the knowledge and are willing to put the time in yourself.

This is not pitched at a technician, this is an easy to understand and easy to follow self-implementation guide and deals with the most effective SEO strategies current in 2012.

Author Notes: This book is basically the last 14 years of experience condensed and then updated for 2012. Things change so quickly with search engines that it's almost pointless going to a bookstore and buying a print edition of an SEO / Marketing book.

The beauty of self-publishing on Kindle and PDF is that when changes affect the industry, the books can be updated quickly to reflect the latest trends. That's the case with all of my reference guides, these are a work in progress and you'll never need to wonder if you're reading current information or something a year old. All books are up to date with the latest important information at the date of purchase.

CH

Limited time offer - grab all of our guides in "The Internet - No Place for Dummies" series for one low price!

Why drip-feed the information that you're going to need to acquire eventually anyway? Why pay for each book at full price? Why wait for price increases? Just download everything for one low price and access it from the convenience of your desktop as and when you need it.

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