Starting and Building an Online Business – From Idea to Profit in 10 Simple Steps
"Productive work is the central purpose of a rational man’s life, the central value that integrates and determines the hierarchy of all his other values. Reason is the source, the precondition of his productive work - pride is the result." Ayn Rand
This is a real world step-by-step approach to starting and building your online business.
To many, a website is a logical extension of an existing “bricks and mortar” business. To others, it is a way to start a new business on a modest budget. A website can be taken from the very first stages of conceiving an idea through making an actual sale, in less than 24 hours. In that sense there should be absolutely no reason for not trying. You have so little to lose and potentially so much to gain.
My goal in writing this book is to -
- help people who already have an established retail business take their business online
- help people who are sitting at home with a good idea in their minds, take the idea to fruition
- help people who already have online trading experience, take their businesses to the next level.
The book is an in-depth reference and provides you with a wealth of information gained from over 12 years experience in starting and operating a number of diverse Internet businesses.
I show you what works, what does not work, I shatter the myths about marketing and promoting your business on search engines, email and other methods that could draw you into a spiral of financial decline.
I start at the very beginning by helping you evaluate your ideas, taking you through the process of -
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Assessing Your Idea Through Market research – how determining the likely prospect of success can help you avoid getting into a situation with no chance of success and we show you how to utilize quick and easy test campaigns to determine the public reaction to what you are offering.
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Evaluating your unique marketing proposition - looking at ways to spin your product/service and create a unique concept from something which might already exist.
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Business plans – I help you to build your business plan and talk about the strategy of raising finance for your new business.
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Product Delivery – the different approaches to product labeling, packaging and fulfillment - real world working examples and case studies of how you can take a product through all phases of development – design, labeling, packaging and fulfillment.
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Designing and launching your website – an extensive study on all aspects concerning web design and how to build an effective web-presence. A reference on the various design platforms, eCommerce considerations, tools for building and maintaining your website, ideas on scalability to ensure your website can grow as your business grows. Covering Blogs like WordPress, Joomla CMS, DIY versus paid services - a comprehensive design guide ensuring you get the most from your website and build your business on a solid foundation.
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Marketing – Search engine marketing, email marketing, direct mail – everything you need to start driving people into your website. We go in-depth into the worlds of Search Engine Optimization, affiliate marketing, MLM/Network marketing and uncover every possible tool and resource that will help you with your venture.
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Ebay and Social Media – everything you need to get started in selling your product on eBay and building effective social media campaigns on websites like Facebook.
Everything in the book is supported with real world examples, my own business-building experience (20+ years in Executive Management) and all reference material so that you can implement the plans effectively yourself.
These are not wordy overviews, rather a focus on delivering practical guides that you can implement easily and get results fast. When covering areas where you may need support and external resources I guide you through the options and help you with the selection process.
If you have an idea that you would like to take online, or you are already online but not moving forward quickly enough, then this book is for you.
If you choose to go it alone then you'll spend many months, years even, developing and implementing your business plan. You'll be repeating mistakes other people have made and re-inventing wheels that were never round from the beginning.
Improve your chance of success and accelerate the process of building a successful online business.
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The book is in PDF format and is available immediately following payment. Payment is managed by Click Bank - you will be transferred to the book download page on completion.
Disclaimer - This site and the products and services offered on this site are not associated, affiliated, endorsed, or sponsored by WordPress, Joomla, eBay, Facebook, or Google, nor have they been reviewed tested or certified by WordPress, Joomla, eBay, Facebook, or Google.
BOOK INDEX
1 Assessing Your Idea Through Market research.
1.1 Establishing Your Target Demographic.
1.2 Understanding what it is that you are trying to accomplish.
1.3 Market Research Strategy
1.4 Trade shows and Business Expo’s
1.5 Craft Shows
1.6 Retail Stores
1.7 Direct Advertising
1.8 Competitor Analysis
1.9 Determining Your Unique Selling Proposition (USP)
2 The Business Side
2.1 Business Plans
2.2 Borrowing Money as a small business owner.
2.2.1 Banks and Conventional Financial Institutions
2.2.2 SBA Loans
2.2.3 Venture Capital
2.2.4 Partnerships
2.2.5 Loan Companies
2.2.6 Family / Friends
2.3 Federal Trademarks / Patents.
3 Your Home Office
3.1 Office Equipment - Computers – Hardware – Software.
3.2 Communications
3.2.1 Networking
3.2.2 Cellphone’s
3.2.3 Email
3.2.4 Fax Machines
3.2.5 SKYPE
3.3 Family Implications
3.4 Breaking Out
4 Product Details
4.1 Design Considerations and Outsourcing
4.2 Re-badging
4.3 Packaging
4.4 Order Fulfillment
4.5 Choice of Shippers
4.6 Drop-shipping
5 Designing and launching your website
5.1 Domain Registrations and Selection Criteria
5.2 Design Considerations – Building Your Website
5.3 DIY Versus Paid Design Services
5.4 Driving Your Web Designer.
5.5 DIY Site Builders
5.6 CMS – Joomla and WordPress
5.7 Working with Joomla
5.8 Working with WordPress
5.9 Choosing Between Joomla and WordPress
5.10 HTML Builders – Dreamweaver.
5.11 Graphics – Photoshop - Flash - working with digital images
5.12 Hosting
6 CHAPTER 6 - eCommerce
6.1 Shopping Carts
6.2 Shopping Cart Options - vendor Hosted(leased) or Self-hosted
6.3 eCommerce Security
6.4 Shopping Cart Abandonment.
6.5 VirtueMart Shopping Cart
7 Search Engine Optimization (SEO)
7.1 Google Analytics.
7.2 Choosing Your Keywords
7.3 Meta Tags
7.4 Content is king
7.5 Sitemap’s.
7.6 Links - One-way and Reciprocal Links
7.7 Link Wheels
7.8 The Importance of Link Quality
7.9 Submitting Your Website to Search Engines.
8 Internet Marketing
8.1 Pay-Per-Click
8.2 Opt-in Email
8.2.1 Purchasing Email Lists
8.3 Articles / Press Releases
8.3.1 Articles
8.3.2 Press Releases
8.4 Paid Directories
8.5 Free Link boards / Classified ad sites
8.6 Affiliate Programs / MLM
8.6.1 Starting Your Own Affiliate Program.
8.6.2 Obtaining Affiliates
8.7 MLM (Muti-Level-Marketing / Network Marketing
8.8 Unsolicited Email
8.9 Planning Campaigns and Allocating a Budget
9 Ebay and Social Media
9.1 Working with eBay
9.2 Facebook
9.3 Blogs
10 Quick-start Marketing Plan
10.1 How to Get Web Traffic Quickly On a Budget
10.2 Case Studies
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